Submitted by: M. Cadavicio

Is a few dollars too much to spend as an advertising material for starting out businesses and entrepreneurs? At several dollars a piece, for a 250-pieces print job, calendars or calendar printing might seem too pricey.

Calendar Printing as Your Marketing Strategy

The tag price may be is relatively steep for those difficult first few years in business. You walk a tight rope of having to spend on advertising to market your products when there are still other matters for consideration to stretch that budget.

Balance is key strategy. Know which is the right investment to make and prevent yourself from making any false or wrong moves. In the end, it may be costly to have a storage full of products with little demand just because you didn t take plan on your marketing materials and strategies early on.

Word-of-mouth alone will get the cashier ringing. Make calendars printing your next most important move. Let calendars do wonders for your brand building, brand image, visibility and promotion all in one. Make it a part of your strategy and observe these helpful pointers:

Use calendars to build momentum during the first few years of your business. The idea goes beyond giving away simple items, but rather making the clients feel special and needed. It is bettor to err in the side of caution by being aggressive in your marketing at these stages.

The first few years of business are the best time for these winks-and-pat-on-the-back-marketing. Win clients over even if they simply walk-in to satisfy their curiosity and just to try and see what the new store is about.

Another unique advantage of calendars is the role they play. They calendars are often placed in visible prime locations where they can be consulted daily for appointments and important reminders. And they hold this special position year long.

Think about the initial cost of these calendars as against the potential exposure you get all throughout the weeks, months and seasons.

Lost opportunities can never be replaced. Grab the chance when you have and work out a marketing plan from your early stages on to your prime stages. Let calendar printing be part of your marketing scheme and tradition. Not only will it be a year-long medium for your company s exposure but a simple gesture or gift for clients that can go a long way.

Giving away this in-demand item can establish long-term business relationships. Set-up mechanics to give them away for a minimum purchase, but give them away anyway to those who spent a little below the cut.

Anything free is appreciated. You can give these calendars free without even purchase, you can mail them out to your favorite clients or raffle them off.

Later on, when giving away calendars become an annual tradition, your clients would come to expect it. At this point your market share would have expanded, and you would have doubled or tripled your annual requirement for these calendars. As the volume of your print requirement goes up, the cost of printing goes down. You can truly enjoy bargain price for bulk calendar printing.

Calendar printing is a marketing move for those people with foresight. The year-long advertisement calendars will prove itself as a worthy investment in the long run.

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Importance of Paper Products Manufacturing & Packaging Machinery In Indian Industry

by

kumud123

The paper industry in India is one of the most prosperous industries in the country. The nation has more than 515 industrial plants that produce such paper products. The demand for paper and paper products have soared since the last decades.

Current Industry Scenario

Although the business is booming due to the requirement of paper products, the industry is known to face several challenges. Varieties of products are made of paper, but the country still requires importing raw materials from nearest countries to manufacture different types of products and commodities.

The use of paper products like bags, cartons, toilet paper, plates, cups, filter paper and so on has grown enormously. Due to the sharp decline in the use of plastic products like bags, cups and plates, consumers have shifted to paper products. This has led to increased demand for these products and significant growth in the paper industry in the country.

However, several factors have contributed to the stagnation of the industry including raw material shortages, high cost of the materials are imported, the lack of adequate infrastructure and the concentration of industry in one place. Unfortunately, many industries are closed due to lack of availability of raw materials. The government has taken several steps to improve the industry by reducing import duties, the cost of production and improved manufacturing technologies.

There are many uses of paper products, including applications in various fields such as communication, construction, and personal and so on. You can simple discover a range of genuine manufacturers listed on the online portals. Apart from paper mills, the industry of handmade paper in the country has increased. This industry requires less capital and therefore can be easily set in the rural areas. The industry also provides employment to most of the rural population in the country.

Paper products can also be made from elements of recyclable waste due to lack of trees or raw materials. The process of using recyclable materials will help save trees and reduce the effect of deforestation. Despite several bottlenecks and deficiencies in raw materials, this industry is a major exporter in the world that delivers goods worth Rs 400 crores to other countries.

Packaging Machinery

There are many varieties of packaging machinery. Automatic packaging machinery are very useful and meet all the requirements such as marking and labeling. The automatic packaging machines are of new varieties such as rewind film, automatic bag making machine, etc.

Friction feeder is another type of packaging machine for paper used in horizontal or plastic items. These machines are designed for different types of products.

Packaging machinery are useful for packaging products in a well manner. Loose ends are closed by folding or twisting and seal with the aid of heat or the use of an adhesive. Packaging machinery must have to utilize different kinds of paper, polyethylene and foil.

Crate is another type of packaging material. These machines perform all the tasks automatically, i.e. sealing, sealing and cutting. Many varieties are available in the market for packaging machines.

Machinery cardboard is one of the most popular packaging machines. It can be from 15 to 100 cartons per minute. Operating functions for the closure of assembly loading, and the tail of the boxes. These machines have a lot of features that will help make faster and better packaging.

Kumud is an avid writer on topics as

paper products manufacturing

and

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