Submitted by: Charen Smith

Good branding is important for any business. It will tell people how different you are from your competitions and create an emotional connection with your target customers. It will touch the minds and hearts of your customers in a way that no other material can. This is the main reason why it is important that you put enough effort in creating your brand and make your business recognizable in the market. This is where your well-designed stationery will play an important role in spreading your brand and letting people know about it.

Attractive stationery will ensure that your business gets a positive impression and promote awareness in the market. It will let you establish your brand in the business ring and give people a high regard for your business. It will make you look presentable in front of your customers and prospects and tell them your own business story. In most instances, building a good impression and brand can take years to do, but with your stationery you are step ahead of your competitions.

Ensuring that your stationery is presentable and attractive takes some hard work. If you want an easy way to get things rolling for your business, here s what you need to know about stationery design:

1- Your logo should be integrated in your stationery. It is the main brand identity that will give impact to your marketing piece. You need to be very careful with where you place your logo. A poorly designed material will only give a depressing impression that will result in loss of credibility.

2- If you think that colored stationery is ideal for your business, you can order it in cream, gray or light blue color. Otherwise, stick with the basic white color. If you choose colored paper, make sure that it reflects well on your business and that it will give you good impression. Remember that you will be communicating a message to your customers so it s important that you do it well.

3- Use high quality and sturdy paper that will ensure your message is delivered effectively and in good condition to your target customers. Ask your printer or graphic designer which type of paper is best for your business so you are assured of high quality service.

4- Your complete contact information should be in the stationery. This includes your name, business name, phone numbers, email, and website. Be sure the details are correct so people get to contact you easily.

5- There are ready made templates you can use to design your material, but this will give you a design that looks generic. If you want a unique design, go for custom stationery. This will provide you better image and let you create a good impact to your customers and prospects.

6- Ask for price quotes from different printers first before deciding on which printing company to get your materials printed. This will help get great savings of your marketing dollars.

7- Consider quality of print job when looking for a printer. Keep in mind that quality materials will give you quality impression as well.

Be sure to spend enough time and investment in designing and printing your stationery. If don t effectively, you be assured that your material will be the greatest marketing tool your business can ever have.

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Source:

isnare.com

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